THE EFFECTS OF OUTDOOR ADVERTISING, WALL ADS AND BILLBOARDS ON CONTEMPORARY ART IN URBAN CULTURE

Abstract

In today's consumption culture, one of the various ways to reach people is through visual communication tools such as outdoor advertising, wall ads, and billboards. These communication tools, intended for informing people, contribute to contemporary art as an aesthetic and visual language through human -induced changes, natural effects, and deformations. The transformation of outdoor advertising, wall ads, and billboards into artistic phenomena within urban culture is highlighted by artists, also with an emphasis on the characteristics of the eras they lived in, aiming to create awareness in subsequent artists' social consciousness. Beyond plastic and aesthetic experiences, artists have dealt with these elements, which are visual images of daily life, with an emphasis on waste materials in urban culture. Again, the fact that artists make references to issues such as environmental awareness from a different perspective, culture, art, politics, economy, consumerism, and social awareness of the period they deal with makes the research important. This study specifically focuses on urban culture and aims to address the quest What are the effects of outdoor advertising, wall ads, and billboards on contemporary art? with an emphasis on urban culture. In this study, conducted through a descriptive scanning method, the obtained data has been compiled through document analysis. The conclusion drawn is that artists, in their works, make references to urban culture beyond conventional plastic values and establish an archive of urban culture.